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The rapid advancement of Artificial Intelligence (AI) and Machine Language (ML) has revolutionized business analytics, transforming the way organizations make decisions. This paper explores the integration of AI-driven technologies into business analytics to enhance decision-making across various industries. By leveraging predictive and prescriptive analytics, AI enables organizations to not only analyse historical data but also forecast future trends, allowing for more informed, proactive strategies. Machine learning plays a pivotal role in automating data-driven decisions, offering real-time insights that help businesses respond quickly to changing market dynamics. This automation significantly reduces manual intervention, increases efficiency, and enhances the accuracy of predictions. The paper further discusses the integration of AI with Business Intelligence (BI) tools to deliver deeper insights from complex datasets in real time. These insights empower companies to optimize enterprise resources, improve supply chain management, and drive operational excellence. Case studies from AI-driven analytics within Systems, Applications, and Products in Data Processing (SAP) environments highlight the practical applications of AI in real-world business contexts, demonstrating its impact on decision-making and overall performance. The paper concludes with best practices for implementing AI in business analytics, focusing on data quality, system integration, and workforce readiness to embrace AI-enabled decision-making frameworks. The findings underscore the potential of AI as a game-changer in modern business landscapes, fostering smarter, faster, and more effective decision-making processes.
Badmus et al. (Wed,) studied this question.