Balancing borders: exploring work–life balance and its impact on business performance among women entrepreneurs in the United Arab Emirates

Purpose This study aims to explore how achieving a harmonious work–life balance (WLB) can enhance the business performance of women entrepreneurs in the United Arab Emirates (UAE). Using border theory as a framework, it investigates the specific challenges and strategies these entrepreneurs use to manage their dual roles in professional and personal domains. Design/methodology/approach This qualitative study uses in-depth interviews with 50 women entrepreneurs across various ages, nationalities and business types in the UAE. Purposeful sampling was used to ensure a diverse range of viewpoints. Findings The study finds that maintaining a WLB is crucial for the success and growth of women entrepreneurs in the UAE. A balanced work-life leads to higher job satisfaction, improved work quality and increased customer satisfaction, which collectively drive business success. Conversely, a lack of WLB results in stress, burnout and reduced productivity, negatively impacting business outcomes. Thus, WLB is essential for the well-being, efficiency and overall success of women entrepreneurs. Originality/value This research extends border theory by examining how women entrepreneurs, a unique workforce segment, balance their professional and personal lives in the UAE’s distinct socio-cultural context. It offers new insights into the challenges and strategies of achieving WLB, highlighting the significant role of family support and technology in this process. The study also underscores the importance of WLB for women’s entrepreneurship, contributing to broader discussions on gender, work–life integration and entrepreneurial success.