Health tourism in the era of COVID-19: a bibliometric analysis

Purpose The COVID-19 outbreak has severely impacted the health tourism industry. This study aims to examine the research undertaken on health tourism during COVID-19. Design/methodology/approach A bibliometric analysis was performed using 211 documents written by 645 authors between 2020 and 2024. The databases used for this analysis are SCOPUS, Web of Science and PubMed. The study was conducted using the Biblioshiny application for R software. Various analyses, including citation analysis, keyword analysis, thematic mapping and evolution and collaboration analysis, were conducted to get a comprehensive picture of the impact of COVID-19 on health tourism. Findings The findings suggest that medical tourism was the major area of focus for researchers during COVID-19, whereas wellness tourism was studied in the later stages of the pandemic and is considered important for coping with the negative effects of COVID-19. The thematic review indicates that pre-pandemic research focused on strategies that accelerate the growth of the health tourism sector, whereas during and post-pandemic, the focus was on studying the impact of COVID-19 on the survival and recovery of the sector. Overall, health tourism was considered instrumental in the post-pandemic revival of the tourism industry. Research limitations/implications The bibliometric analysis is limited to only four years, as the focus was on studying health tourism during COVID-19. Hence, the study offers more precise insights into the research focus on health tourism during a pandemic. The current study offers limited insights into the post-pandemic scenario as the research is still emerging. Practical implications There is a significant opportunity for future research on post-COVID-19 recovery strategies, wherein this research will be helpful for researchers, particularly from emerging countries and countries with high dependence on health, medical and wellness tourism. The thematic analysis provides a valuable comparison of pre-, during and post-pandemic research. Social implications The research indicates an opportunity to study the policies and strategies adopted by various countries regarding the health tourism sector in the post-COVID-19 era. The research also highlights the interwoven, intricate, interdisciplinary nature of health tourism in relation to public and mental health and the need for collaborative efforts. Originality/value The study provides critical insights and new directions for future research by highlighting the crucial role of health tourism in mitigating the impact of COVID-19.