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This article explores the development of AstroTurf in postwar North America as a case study in "augmented nature," where technologies simulate and redefine elements of the natural world. The plastic substitute for natural grass embodied a broader cultural commitment to suburban lawn aesthetics and exemplified a "break-it-and-fix-it" approach to ecological challenges. By analyzing AstroTurf's marketing-particularly its showcase at Montreal's Expo '67-the article introduces the concept of augmented nature and examines its role in reshaping mid-century understandings of nature, technology, and environmental problem-solving. In so doing, it offers new insights into the cultural significance of domestic green spaces, aesthetic ideals, and the role of synthetic materials in manipulating perceptions of the natural world.
Jessica van Horssen (Tue,) studied this question.