Physical activity identity as an axis of dual process motivation and self-regulation processes: Current evidence and future research directions

Regular physical activity (PA) has considerable health, social, and environmental benefits, yet many people participate in less PA than recommended. Understanding the factors driving PA participation is critical for promotion. Many theoretical approaches, across several traditions, have been applied to understand and change PA with modest success, demonstrating room for theoretical innovation. The purpose of this critical review was to overview the application of identity theory, as one potential domain of theoretical innovation for understanding and changing PA, while emphasizing several pertinent areas to advance theoretical and applied research. Contemporary evidence shows that the relationship between PA identity and behavior is sizeable, and comparable to many of the most well-researched PA correlates (e.g., intention, self-efficacy, habit). PA identity and behavior also covary over time, and the dual-process and self-regulatory control system often proposed for how identity may drive PA has preliminary support. Despite this evidence, we suggest that refined testing of the identity control system with a particular emphasis on the affect-behavior connection is needed. Research on the forms of motivation (type 1, type 2) and self-regulation processes that drive this system also require more research, which may benefit from refinement of measurement of identity and its associated processes, including applications in real time (e.g., ecological momentary assessment). Integration of PA identity into a cohesive model and/or within well-established PA theories is still needed, and advancing our understanding and effectiveness of PA identity change through interventions should be an ongoing research direction. • The relationship between physical activity identity and behavior is comparable to intention, self-efficacy, and habit • Physical activity identity and behavior covary over time, and the control system proposed for how identity drives PA has preliminary support • Testing of the identity control system with emphasis on the affect-behavior connection is needed • Research on the forms of motivation (type 1, type 2) and self-regulation that determine behavior from identity is warranted • Advancing understanding and effectiveness of physical activity identity change through interventions should be ongoing