In the context of climate change and global concerns regarding environmental sustainability, the food sector plays a crucial role in reducing ecological impact. Conventional food systems, based on animal-derived products, are associated with significant greenhouse gas emissions and the depletion of natural resources. In contrast, plant-based foods offer an environmentally friendly alternative, while also promoting a healthconscious and responsible lifestyle. This article is based on quantitative research conducted among Romanian consumers through the application of a self-administered questionnaire. The main aim of the study is to explore consumer perceptions of plant-based diets and to identify the factors that either facilitate or hinder their adoption as part of a sustainable diet. The study highlighted a significant interest among Romanian consumers in plant-based products, considering their effects on health and the environment. However, several major barriers to adoption were identified, including higher costs, perceived inadequate taste, and uncertainty regarding the nutritional value of such products. In addition, limited access to plantbased alternatives and the lack of adequate informational flow are significant factors contributing to the persistence of traditional dietary behaviors. The study makes a valuable contribution to the academic literature by identifying the main barriers and opportunities in the transition towards a plant-based diet at the national level, as well as by emphasizing informational gaps that influence consumer decision-making. These findings provide a deep understanding of the complexity of dietary behavior change within Romania's socio-economic context. The results can inform the development of effective public policies and tailored marketing strategies that support plant-based food consumption. Educational campaigns and measures aimed at improving access to sustainable products can contribute to changing dietary habits by promoting a responsible lifestyle from both an environmental and public health perspective.
Procopie et al. (Sat,) studied this question.