The Potential, Status, аnd Trends of Applying The “Digital Ethnography” Methodology to Social Sciences.

Digital ethnography is a new methodological practice that adapts traditional ethnographic techniques to digital settings. Social scientists are increasingly turning to the usage of digital ethnography to study online cultures, phenomena, and interactions as societies are progressively becoming mediated by digital technologies. This article will explore the theory of digital ethnography, its methodology, its limitations, and its contribution to social sciences. As virtual spaces are undeniably becoming a central component of human interaction, digital ethnography provides valuable and realistic perspectives on the complexities of virtual worlds and how they are utilized by individuals.