“Winged” phraseology in political and media discourse: Russian and French languages

The aim of the study is to detect and explicate the correlations of phraseology and linguoculture based on the linguo-semiological comparative description of political and media discourse using the material of the Russian and French languages. Achieving this aim lays the foundation for the optimal and constructive positioning of the phenomenon of “short catchphrase” (hereinafter referred to as SCF) as an object of research in the mainstream of discourse analysis. The scientific novelty of the work is seen in the application of a convergent approach to the study of various concepts of SCF and in the creation of an updated model of linguo-semiological description of short stable expressions to clarify the conceptual apparatus and more clearly structure the terminology of phraseological disciplines, as well as the theory of language and the theory of communication. The definition of the SCF proposed in the work is relatively new, based on the interlingual principle of structuring the term, which creates an epistemological reserve for constructing a linguo-gnoseological platform for an autonomous philological discipline. The key point of the work is the attitude to language as an open, actively developing system of semiotic supports and guidelines aimed at optimizing phraseologized communication, which should be based not only on an emotionally expressive message, but also with the involvement of the memory potential, additional cognitive efforts, will and imagination. Based on the data obtained, it becomes possible to identify additional mechanisms of phraseologized narrative, which leads to a dialogue and constructive synergy between representatives of various sciences and disciplines, on the paths of constructing and implementing models of adequate empathic communication associated with the dynamics of the development of interaction between linguo-semiotic and linguocultural parameters of a speech act.