This study explores the role of cultural factors in attracting tourists to the Northeastern states of Assam, Nagaland, and Manipur. Through a quantitative analysis of survey data, it identifies interaction with tribal cultures and traditional festivals as the most influential elements shaping travel decisions, with high agreement rates and strong factor loadings (0.974 and 0.972). Additional drivers include interest in local crafts, religious sites, and performing arts, indicating a broad preference for authentic, participatory tourism experiences. The findings reveal that tourists are drawn to the region’s unique cultural identity, particularly through immersive, community-based activities. Based on these insights, the study recommends a multi-pronged approach: promoting festival tourism, enhancing craft-based experiences, investing in infrastructure at major spiritual sites, and involving local communities in tourism planning. The research concludes that cultural tourism presents a significant opportunity for sustainable development, capable of fostering economic growth, cultural preservation, and regional identity in Northeast India.
Tushika (Sun,) studied this question.