Corporate strategy and commitment: Building trust across the organization through effective change management

This research investigates the collective impact of organizational commitment and trust in management on employees’ readiness to adopt strategic transitions. A quantitative methodology was utilized, involving a survey administered to 200 employees, achieving a response rate of 86 percent (172 respondents). Data analysis was conducted using descriptive statistics, correlation, and regression analyses. The results indicate that organizational commitment and trust in management have a significant and positive effect on employee readiness for change, together accounting for 42.1 percent of its variance. Organizational commitment (β = 0.357, p < 0.001) and trust in management (β = 0.345, p < 0.001) emerged as significant predictors of readiness, consistent with recent research by Saragih et al. (2024) and Cao and Le (2024), highlighting the relationship among trust, leadership, and commitment in facilitating change readiness. The research indicates that promoting trust and commitment via transparent communication and inclusive leadership improves organizational adaptability. Future research should investigate longitudinal dynamics and conduct sectoral comparisons.