In recent years, driven by national initiatives to promote traditional culture and the rise of the guochao (national trend) movement, New Chinese-style fashion has emerged as a significant cultural and commercial phenomenon. According to the China National Textile and Apparel Council, the market size of this sector surpassed 1 billion yuan in 2023. Despite notable progress in product design and brand development, a lack of design innovation continues to constrain the industry’s sustainable growth amid intensifying market competition. The New Chinese-style fashion industry faces challenges such as aesthetic homogenization, limited originality, and superficial engagement with traditional cultural values. This study employs literature review and case study methodologies to examine the philosophical and aesthetic principles embedded in traditional Chinese dress culture—specifically, Tianren Heyi (the unity of heaven and humanity), Zhongyong Zhi Dao (the Doctrine of the Mean), and Implicit Beauty. By clarifying the intrinsic connections between traditional cultural values and contemporary design strategies, the research underscores the importance of cultural internalization and reinterpretation, rather than surface-level appropriation or symbolic replication. The study proposes a framework of “cultural philosophy – design language – visual communication” to explain the mechanism of cultural transformation in fashion design. It argues that the meaningful expression of traditional values requires reconfiguration and translation of Chinese traditional cultural concepts into contemporary design languages. The findings contribute to the creative transformation of traditional Chinese culture and its deeper integration into the fashion industry. They offer theoretical insights into culturally embedded design and provide practical guidance for promoting innovation and sustainability in the New Chinese-style fashion sector.
Zheng et al. (Wed,) studied this question.