The article proposes a methodology for developing a rational passenger transportation technology using urban public transport, which is a key task for ensuring sustainable urban mobility. To analyze the current state of passenger transportation organization, a comprehensive assessment of consumer readiness to use transportation services on route #43 in Poltava city was conducted using a methodology for evaluating competitiveness based on qualitative and quantitative route performance parameters. The results of the competitiveness coefficient calculation indicate that route #43 exhibits the lowest level of conformity with passenger quality requirements and demands (0.65), compared to the competitor route’s indicator (0.87) and the benchmark service. A structural model of the research object was developed, defining its parameters, components, and interconnections. As input factors in the study, the following system parameters were defined: nominal passenger capacity of a bus, passengers; number of buses operating on the route, units; bus movement regularity coefficient; static passenger capacity utilization coefficient. External influencing parameters: pedestrian walking speed; distance between stops. Output indicator of the model: а comprehensive metric combining indicators that account for both passenger and carrier interests: passenger travel time on the route; carrier costs per transported passenger. A comprehensive efficiency criterion was proposed, consisting of indicators such as passenger time costs for traveling along the route and carrier costs per transported passenger. The developed mathematical model enables the determination of rational technological parameters and the formation of an optimized transportation process for the route, considering the interests of both passengers and the transport company. The methodology for evaluating the effectiveness of implementing the rational technology involves calculating the economic effect for the transport company and the socio-economic effect for passengers, thereby aligning their interests.
Orda et al. (Fri,) studied this question.