Abstract The aim of this study is to identify and evaluate the specific characteristics, preferences, and needs of different generations in the workplace to support management that is more effective, motivation, and employee retention. The research, conducted in 2022 and 2023, utilized a survey among 488 respondents aged 18 and older to enable relevant generational comparisons. Factors examined for motivation to switch employers included higher financial compensation, more interesting job content, work environment, career growth, the option to work from home, benefits package, development and training, and changes in leadership. Statistical analysis, including t-tests and correlation matrices, revealed significant differences and relationships between motivational factors across generations (Baby Boomers, X, Y, and Z). Results show that across generations, key motivators are career growth associated with interesting job content, development opportunities, and a higher benefits package. Baby Boomers emphasize social interactions within the workplace and opportunities for continuous education. Generation X prefers a combination of stimulating work with flexibility for working from home and more extensive company benefits. For Generation Y, significant factors include career growth linked to financial compensation and work-from-home flexibility. Generation Z prioritizes higher financial compensation for career growth and engaging job content with opportunities for development and training. This study brings a key new insight by revealing how the combination of flexibility (such as remote work options), employee benefits, and opportunities for professional development significantly contributes to job satisfaction across different generations. These findings provide practical guidance for designing motivational strategies tailored to the specific needs of each generation in the workplace.
Maříková et al. (Mon,) studied this question.