This study explores the increasing penetration of Anglicisms into national languages, particularly focusing on Ukraine, to assess the broader implications of globalization on language development and policy. Anglicisms have become integral to political and scientific communication, often shaping journalistic discourse and influencing public understanding. The research identifies key lexical and thematic domains where Anglicisms are most prevalent, examining their conceptual role in article headlines and their functional characteristics within Ukrainian-language journalism. It also traces the effects of language diffusion on national language policy. The study utilizes both theoretical and empirical methodologies, including synchronous, contextual, functional, comparative, and experimental methods, alongside statistical analysis. Findings from the experiment support two main hypotheses: first, the overuse of Anglicisms can hinder comprehension, suggesting that journalists should resort to them only when no Ukrainian equivalent exists; second, the frequency of Anglicisms in Ukrainian journalism is rising due to the media’s responsiveness to new global concepts and professions lacking native terminology. Furthermore, the data indicate that while many Ukrainian-speaking readers struggle to understand English borrowings, primarily due to their specialized usage, there remains a clear demand among native speakers for the contextual and purposeful application of Anglicisms in media. Overall, the study underscores the need for balanced language use that respects linguistic integrity while adapting to global linguistic trends.
Kоstyk et al. (Sat,) studied this question.
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