The formation of competitive advantages – an urgent task of the modern Ukrainian enterprise

The problem of maintaining a sufficient level of competitiveness and the search for new ways to increase the competitiveness of the enterprise and gain an advantage over competitors are the priority tasks requiring the most attention from the leadership and management of the enterprise in the modern world, living by the principles of democracy and capitalism. As a result, this essay is devoted to the study of this topic, which is based on modern business realities and is becoming increasingly relevant for modern businesses. To begin, the article will examine the notion of competitiveness and how it is managed, while also proposing certain changes to the definition that are necessary to demonstrate the concept of "competitiveness" in the present world's realities. Which has seen multiple world crises since the beginning of the twenty-first century, and has once again seen a conflict in the European space, which was believed unlikely only a few years ago. All of this demonstrates that when considering a multifaceted concept like competitiveness, it is necessary to consider not only the transition of national to international economic relations, but also the ability to be prepared for anything, particularly unexpected turns, ranging from the enterprise's internal environment to a deep global crisis, whatever it may be. As a result, a closer examination of the current market reveals that every successful firm participating in it employs a variety of techniques to maintain and manage its competitiveness and competitive edge. Therefore, based on this, the article considers these important components of the overall competitiveness of the enterprise. At the same time, this article will consider the competitiveness and ways for an enterprise to manage its competitiveness in order to achieve the best performance in today's realities. All other topics in this essay will be discussed in terms of modern competitiveness management issues. Which, in particular, has the capacity to address the following directions: difficulties of management of competitive advantages of the enterprise, as well as an increase in the enterprise's overall degree of competitiveness (its industrial, managerial and labor potential). To all of the above, we can add the acquisition of new competitive advantages or the enhancement of existing ones among the goods in the enterprise's assortment row.