The article examines the transformation of models and methods of strategic management of trade business in conditions of armed conflict, in particular, using the example of Ukraine. In war conditions, traditional approaches to management lose their effectiveness, forcing companies to adapt to new realities. The paper summarises the main theoretical approaches to strategic management, identifies its key stages, and characterises typical models and methods used in peacetime. Particular attention is paid to the analysis of transformational changes in management under the influence of crisis conditions: companies switch to flexible organisational structures, implement scenario planning, socially responsible marketing strategies, and optimise logistics and financial flows. Thus, strategic management in armed conflict requires a comprehensive rethinking - from reviewing the organisational structure to developing multi-variant strategic scenarios, implementing digital solutions and socially oriented marketing. The study of this process is important for both the scientific community and business practice, as it allows for the formation of recommendations that can be used by enterprises in critical situations. The results of the study show that effective strategic management in wartime includes crisis management, decentralisation of decision-making, development of multi-vector strategies, and use of modern digital solutions. The scientific novelty of the work lies in the comprehensive generalisation of approaches to strategic management during a period of military instability, and the practical value lies in the possibility of adapting the proposed models to the realities of Ukrainian business.
Bobyliev et al. (Sun,) studied this question.