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September 10, 2025

Employee Engagement as Mediator Between Talent Management, Employer Branding, and Employee Retention

FAFadilah Dwi Indah AripahUniversity of Brawijaya MAMisbahuddin AzzuhriUniversity of Brawijaya

Key Points

Employee engagement mediates the connection between talent management and employee retention, indicating its crucial role.
The study found that employer branding significantly influences employee retention, strengthening the importance of brand perception.
Data was analyzed using structural equation modeling, enhancing the understanding of relationships among the variables.
These findings highlight the need for organizations to invest in employee engagement strategies to improve retention.

Abstract

The objective of this quantitative study is to investigate the mediating role of employee engagement in the effects of talent management and employer branding on employee retention. Using census sampling, all 84 employees of Department of Human Resources, Organization, and Culture at the Financial Services Authority were involved as the research respondents. The data was harvested via Google Forms and analyzed using Structural Equation Modeling in Smart PLS 3.0, following the evaluation of the measurement model, structural model, hypothesis testing, and mediation testing. This study finds that talent management has a positive and insignificant effect on employee retention, that employer branding has a positive and significant effect on employee retention, and that employee engagement mediates the effect of talent management and employer branding on employee retention.

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Cite This Study

Aripah et al. (Thu,) studied this question.

synapsesocial.com/papers/68c1b81254b1d3bfb60ebdeb https://doi.org/https://doi.org/10.29313/jrmb.v5i1.7007

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