What type of study is this?

September 10, 2025

Image of the leader: content, formation process, functions

Key Points

The formation of a positive leader’s image is crucial for organizational success and external perception.
Concerns over a leader’s image relate to intellectual and moral quality, as well as management abilities.
Methodological recommendations were developed after analyzing the current image of a Russian corporation's leader.
The study clarifies the components of leader’s image, aiding managers at all levels in enhancing their effectiveness.

Abstract

The relevance of this article is in the fact that modern leaders of any organization should have a positive image and improve and develop it throughout their careers, since the image of the top figure determines the image and visualization of the entire organization and how it is perceived by the external environment. If we are talking about the image of the head of a large corporation, the issue of its formation and development should be considered taking into account all factors of the internal and external environment. Current socio-economic conditions in our country put forward new requirements for top managers and force them to focus their attention on the development of intellectual, moral, and professional qualities, as well as to improve managerial abilities and skills, and consciously include all these components in their image. The purpose of the study is to substantiate the need to form a positive image of a modern leader and reveal its role in developing business communications and improving the activities of the organization through the development of methodological and practical recommendations and proposals. The objectives of the study are to clarify the concept of "a leader’s image", examine its components, determine the requirements for the formation of the image of a top manager, conduct an analysis of the image of the leader of a Russian corporation, and develop recommendations and activities for its development in areas relevant to the organization. The results of the study are as follows: the concept of "a leader’s image" has been clarifi ed, and the components of the image of the manager have been defined. Based on the analysis of the current image of the head of the Russian corporation, a number of its problems have been identified, and recommendations and measures have been developed to create the image of the head of this organization in current conditions. These recommendations are of an applied nature and can be used in management activities by managers of all levels.

Mark Helpful

Bookmark

Relay