Formation of a strategy to increase the efficiency of agricultural enterprises

The article was aimed at developing scientifically sound recommendations for improving the strategic management of agrarian enterprises to increase the efficiency and competitiveness. The article used the methods of system analysis, SWOT analysis, and statistical and economic methods to assess the status and prospects of development of agricultural enterprises. It examined the dynamics of changes in the structure of agricultural production by categories of producers in 2019-2023, analysed the impact of military operations on the exports of major crops, and summarised the main losses of the agro-industrial complex. It was established that despite significant infrastructure destruction and disruption of supply chains, the Ukrainian agricultural sector demonstrated high resilience and adaptability. Particular attention was paid to the role of various forms of management, in particular large agricultural enterprises and farms, in ensuring the stability of production. Data on the share of exports of grain crops and industrial crops were provided, and changes in the structure of sown areas reflecting the transformational processes in the agricultural sector during the war were considered. It was determined that the low level of digitalisation, the shortage of qualified personnel, and insufficient state support were the main factors limiting the efficiency of agricultural production. The analysis confirmed that these problems led to a decrease in productivity, limited adaptation to modern technologies, and low competitiveness of agricultural enterprises. It was found that the creation of a comprehensive agricultural hub, which combined educational, technological, and practical components, could significantly improve the level of staffing. A model of personnel management through the introduction of a system of continuous learning, the use of digital technologies, and personalised development plans was proposed. The necessity of close cooperation of agricultural enterprises with the Ministry of Digital Transformation and the Ministry of Agrarian Policy to provide state support and create a regulatory framework for the operation of such a hub was substantiated. The obtained scientific and practical results could be used as a basis for developing strategic decisions aimed at developing the agricultural sector in the context of post-war reconstruction and adaptation to modern economic challenges