Tourism diplomacy is utilising tourism to intensify bilateral and multilateral ties between states. This study corroborates the Malaysian strategy of benefitting from tourism diplomacy, enabling this Southeast destination to compete among leading destinations in the region and worldwide. Embarking on the potential of tourism, the stakeholders of Malaysian tourism have envisioned tourism diplomacy as another avenue to further develop tourism in the context of regional and international relations. While analysing the secondary data, this study discusses Malaysia's approach to benefit from the eventualities of tourism diplomacy. Secondary data was collected through Google searches using the terms "tourism diplomacy in Malaysia" and "tourism diplomacy as a dynamic tool." The data was analysed using content analysis. The findings provide insight into how tourism diplomacy has been utilised as a tool for promoting the tourism potential of this country, on the one hand, and strengthening international relations on the other. The study concludes with theoretical and practical implications.
Nazir et al. (Tue,) studied this question.