August 11, 2025

Mapping the Sociology of Tourism in Indonesia: A Bibliometric Visualization of Development and Local Culture (2016–2025)

ADAmrul DjanaMuhammadiyah University of Makassar RFRahmat Abd FatahMuhammadiyah University of Makassar

Key Points

The analysis reveals a focus on tourism development and local cultural identity, highlighting critical trends in related literature.
Key themes include destination development, social critique, and cultural representation across Indonesian tourism research.
Conducting bibliometric analysis using Google Scholar data reveals knowledge gaps and thematic shifts over time.
The findings advocate for integrating qualitative methods with bibliometric analysis to delve deeper into tourism sociology.

Abstract

This study maps the intellectual landscape of sociological research on tourism in Indonesia from 2016 to 2025. Using a bibliometric approach based on Google Scholar data and analyzed through VOSviewer, it identifies thematic trends, knowledge gaps, and shifts in academic focus. The study reveals two dominant themes: tourism development—particularly at the local and village levels—and local cultural identity. Five major clusters are reconstructed: destination development, cultural representation, social critique, gender perspectives, and regional case studies. Recent literature indicates a shift toward more critical, ethical, and community-oriented perspectives. The findings highlight the need for inclusive, culturally grounded tourism development and recommend combining bibliometric analysis with qualitative approaches for more in-depth research

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