Sustainable banking is growing in popularity, as sustainable finance practices have gained traction in the global banking sector. To ensure the long-term stability and resilience of the financial sector, banks promote sustainable practices, facilitate the transition to a low-carbon economy, and manage environmental risk. Consumer awareness of social and environmental issues is increasing. This study develops and evaluates a conceptual framework to identify the variables that influence Indonesian customers’ adoption of sustainable banking services. The study gathered data from a cross-sectional sample of 180 respondents through a survey, in accordance with the theory of planned behaviour (TPB). The study model was tested using a structural equation model method based on Partial Least Squares. The results indicate that purchase intention is positively and significantly influenc
Radifan et al. (Sat,) studied this question.