CHAPTER – 1 INTRODUCTION 1.1 Overview of the Study The landscape of retail investing in India has undergone a radical transformation in the aftermath of the COVID-19 pandemic. From early 2020 onwards, millions of individuals — many for the first time — turned to stock markets in search of alternative income, wealth creation, or simply to make productive use of their time during lockdowns. Factors such as increased time at home, access to digital tools, market volatility, and growing financial awareness contributed to this surge. This period marked a paradigm shift in investor behavior. Retail investors, especially from Tier-2 and Tier-3 cities, entered the stock market in large numbers, driven by mobile trading apps, free educational content on YouTube and social media, and zero-commission brokerage models. As a result, the share of individual investors in total trading volume significantly increased during and after the pandemic. Today, understanding these shifts has become vital for market analysts, fintech companies, and policymakers. The behavior of this new wave of investors — their preferences, motivations, strategies, and risk appetites — can influence stock movements, create trends, and shape the future of India’s capital markets. This study aims to analyze the behavior of retail investors in India’s stock market post- COVID, looking at how factors such as age, income, digital literacy, platform usage, and investment goals shape their decisions. The findings will help in understanding patterns and drawing insights useful for brokers, app developers, financial advisors, and even new investors looking to understand the current market sentiment.
P. et al. (Tue,) studied this question.