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August 17, 2025

An Economic Analysis of Marketing and Disposal Pattern of Groundnut in Surguja District of Chhattisgarh, India

Key Points

Higher marketing efficiency measured at 40.98% in direct producer to consumer sales, compared to intermediated channels.
Channel III, involving commission agents, showed the highest marketing cost at Rs. 365.38, impacting profitability.
Analysis covered 90 respondents in Surguja district during the 2015-16 marketing season, detailing three distinct channels.
Price spread was notably highest in Channel III, with Rs. 1457.22, emphasizing the impact of multiple intermediaries.

Abstract

This study is confined to an economic analysis of marketing and constraints of groundnut in the Surguja district of Chhattisgarh, India. The 90 respondents were interviewed for the study during the year 2015-16. The main objective of the study is to analyze marketing cost, price spread and constraints in marketing of groundnut. Major findings of the study revealed that at their place three marketing channels identified for the groundnut marketing in Sarguja district viz., were Channel – I: Producer → Consumer, Channel – II: Producer → Village Merchants/ Retailers → Consumer, Channel – III: Producer → Commission Agents/ Wholesaler → Retailer → Consumer. The total marketing cost was higher in Channel III (Rs. 365.38) Compared to Channel I and Channel II. and the total marketing margin and price spread was also seen higher in Channel III Rs. (1457.22 and 635.00) because in the Channel III there were two intermediates, whereas in channel I and channel II there was only one Intermediates respectively. The producer share in the consumer rupee was higher in the channel I (97.55%). The market efficiency was higher in Channel I (40.98 %).

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