Amid the nationwide promotion of fitness and the rapid expansion of China’s sports industry, enhancing spectator satisfaction in sports consumption has become a crucial driver for the industry’s sustainable development. Based on the theory of mind-flow perception, this paper explores the influence of stadium intelligent design on race consumption satisfaction, focusing on the four dimensions of stadium intelligent application perception, personality design perception, digital development perception, and technology integration perception, introduces the mind-flow experience as a mediating variable to construct a theoretical model, and analyzes the questionnaire data of 641 spectators with structural equation modeling. The results show that each perception dimension of intelligent design of stadiums has a significant positive effect on consumer satisfaction. Among them, intelligent applications enhance convenience and interactivity, individual design stimulates emotional resonance and immersion, and digital development and technological convergence optimize the audience’s interactive experience through augmented reality, the Internet of Things, and other technologies. flow experience serves as a key mediator to transform functional attributes into emotional value and immersion experience, significantly enhancing satisfaction. This study contributes theoretical insights and managerial guidance for the integration of AI-driven design, human–technology interaction, and smart construction strategies in modern sports venues. The results have broader implications for enhancing digital user environments and optimizing the infrastructure for next-generation event-based urban development.
Zhang et al. (Wed,) studied this question.
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