Purpose The purpose of this research is to investigate the key factors influencing the adoption of sustainability analytics in manufacturing organisations and to explore its impact on green innovation and market competitiveness. By examining corporate social responsibility (CSR), stakeholder pressures, regulatory demands and competitive dynamics, the study aims to provide a comprehensive understanding of how these forces shape the integration of sustainability analytics. Additionally, the research seeks to highlight the role of these analytics in improving environmental performance, fostering sustainable practices and enhancing business competitiveness. The study offers insights for businesses to strategically adopt sustainability analytics and align with sustainable development goals. Design/methodology/approach This study analyses how sustainability analytics in manufacturing organisations affect environmental impact and sustainable development. A questionnaire was presented to 248 managers and department heads. The SmartPLS algorithm analysed the data. Findings The study reveals that CSR, stakeholder pressures, regulatory demands and competitive dynamics significantly drive the adoption of sustainability analytics. These analytics enhance green innovation by enabling eco-friendly product development and process improvements while also boosting market competitiveness through operational efficiency and differentiation. Quantitatively, CSR, stakeholder, regulatory and competitive factors explain 61.4% of sustainability analytics adoption, which accounts for 10.7% of green innovation and 22.9% of market competitiveness variability. The findings emphasise the strategic importance of sustainability analytics as a tool to address external pressures, foster innovation, and improve market positioning, supporting sustainable and competitive business practices. Research limitations/implications The study has several limitations. It focuses solely on manufacturing companies in Jordan, limiting the generalisability of its findings to other industries or regions with different regulatory and stakeholder contexts. The reliance on self-reported data introduces potential bias, as responses may be influenced by social desirability or subjective interpretations of sustainability practices. The study also does not deeply explore internal organisational factors, such as culture or technical capabilities, which may mediate sustainability analytics adoption. Additionally, it does not quantify the precise benefits or timeframes for performance improvements, nor does it compare companies that adopt sustainability analytics with those that do not. Practical implications The research offers crucial practical implications for businesses and policymakers. Companies should proactively integrate sustainability analytics into their strategies to address CSR, stakeholder expectations and regulatory demands while enhancing competitiveness. Managers can leverage analytics to improve operational efficiency, foster green innovation and differentiate their brand in the market. Policymakers are encouraged to develop supportive frameworks, such as tax incentives or subsidies, to promote the adoption of sustainable practices. Collaboration among businesses, academics and governments can standardise sustainability analytics measures, improving their legitimacy and effectiveness. Overall, the study highlights the transformative potential of sustainability analytics in achieving environmental, social and economic goals. Social implications The study underscores significant social implications by emphasising the role of sustainability analytics in fostering accountability, transparency and ethical business practices. By integrating these analytics, organisations can better address societal expectations for environmental protection, resource conservation and community engagement. CSR initiatives supported by sustainability analytics enhance trust among stakeholders, including customers, employees and investors, fostering a positive corporate image. Additionally, the adoption of sustainable practices contributes to the well-being of communities by reducing environmental harm and promoting social equity. This research highlights the importance of businesses adopting data-driven strategies to align their operations with societal and environmental needs. Originality/value The article’s value lies in its comprehensive framework linking CSR, stakeholder pressures, regulatory demands and competitive dynamics with sustainability analytics adoption, providing actionable insights for businesses and policymakers. Its originality stems from addressing research gaps by exploring both the drivers and dual impacts of sustainability analytics on green innovation and market competitiveness. Focusing on emerging economies like Jordan adds unique context, often overlooked in sustainability research. The study integrates institutional and stakeholder theories with dynamic organisational capabilities, offering a novel contribution to sustainability and data analytics literature while emphasising the strategic importance of sustainability analytics for environmental and economic success.
Al-Omoush et al. (Tue,) studied this question.