The article is devoted to the study of the problem of gender stereotypes inherent in Ukrainian society and their impact on the observance of the principle of equality. It has been determined that, notwithstanding the legal regime of martial law and the challenges associated with it, there is a positive trend towards the establishment of the principles of gender equality in Ukraine. Concomitantly, gender stereotypes represent a significant impediment to the advancement of a democratic nation that fosters equitable opportunities. The article delineates stereotypes as a psychological and social phenomenon, predicated on their role and influence across all spheres of public life. The present study explores the historical preconditions of the emergence and rooting of gender stereotypes in the mentality of Ukrainians. The author emphasizes the necessity of distinguishing between the concepts of «sex» and «gender» when discussing gender stereotypes, since these definitions, although interrelated, possess divergent meanings and content. The author proposes a conditional classification of prevailing gender stereotypes into four distinct categories: stereotypes of masculinity and femininity; stereotypes concerning the nature of work; professional and familial stereotypes; and stereotypes of appearance. The author conducts an analysis of the primary directions of the state policy on ensuring equal rights and opportunities for women and men, as enshrined in national legislation. It has been asserted that the legal regulation of the principle of gender equality in modern Ukraine is, fortuitously, evolving away from the negative stereotypes of both Western and Eastern Europe that prevailed in the past. The author conducts an analysis of the problematic issues of gender mainstreaming in Ukraine. The present study examines the regulation of gender mainstreaming in the legal acts of the Council of Europe. The author conducts an analysis of the procedure for protection against gender discrimination by the European Court of Human Rights and national courts of Ukraine. The text goes on to reveal an insufficiency of regulatory mechanisms in place for the combating of gender stereotypes. The following recommendations are made for the enhancement of national policy in the domain of countering gender stereotypes: firstly, the experience of foreign countries and international bodies is to be drawn upon; secondly, the utilization of best international practices is to be encouraged.
M. I. Sashchenko (Mon,) studied this question.