Analyzing the impact of limited investment resources on the innovative activity of an enterprise

This article is devoted to the analysis of the impact of limited investment resources on the innovative activity of enterprises. In the conditions of dynamically developing markets, high degree of uncertainty and rapid rates of change in the market environment those enterprises that making innovative transformations (product, process or organizational) often face crisis situations, the consequences of which are the lack of internal financial reserves and access to external sources of financing which complicates and prolongs the innovation processes of such enterprises. This article considers the main aspects of innovation activity which are affected by the lack of investment as well as the nature of such an impact: slowing down research and development, reducing the quality of implementation of new technologies as well as the growth of risks associated with organizational and psychological side of innovation activity. The author analyzes existing methods and strategies that can help companies minimize the effects of resource constraints, including the use of flexible approaches in project management, reorientation of activities towards sustainable market segments, attraction of external financing and creation of partnership alliances. The examples, research results and statistical data presented in this article show the achieved effect of these methods and allow to form a matrix of promising solutions that can be adopted from successfully implemented companies for implementation in your own business model. The result of this study is the identification of “pain points” and vulnerabilities in the issues of investing in innovations under the lack of capital and other interrelated constraints as well as the development of a step-by-step strategy to overcome crisis situations for innovative enterprises on the basis of generalized knowledge and recommendations.