This article discusses strategies for effective leadership communication. It argues that clearly communicating a compelling vision and values is key to aligning efforts and sustaining motivation over time. Leaders must engage others in crafting the vision and connect individual roles to a higher purpose. The article also stresses the importance of active listening, eliciting feedback, and using storytelling and metaphors to convey strategies in a way that inspires others. Case studies showcase how various organizations improved collaboration, buy-in and performance by refining their communication approaches. For example, some leaders held visioning sessions, implemented listening tours, or framed changes as new chapters in a company's history story. Additionally, the article discusses the power of nonverbal communication and using frameworks from fields like marketing to craft tailored messaging for different audiences. Overall, the article advocates integrating research, authentic empathy and best practices to inspire commitment through communication.
Jonathan Westover (Fri,) studied this question.