The research presented in this paper examines the philosophical aspects of multicultural business communication among Asian entrepreneurs. It focuses on how cultural diversity impacts communication practices, trust-building, and adaptive strategies in a dynamic economic environment. The research employs qualitative methods, including in-depth interviews, focus group discussions, and participant observation with entrepreneurs across various Asian countries. The data were meticulously analyzed through coding, categorization, and thematic interpretation to uncover patterns and underlying principles in cross-cultural communication. This research concludes that successful entrepreneurs integrate cultural awareness, relational trust, and adaptability to navigate diverse business environments. Key factors, including language nuances, nonverbal communication, cultural perceptions, and local ethics, significantly impact outcomes. Entrepreneurs who embrace these elements achieve harmony in diversity, while those who neglect them face misunderstandings and conflict. This research provides novel insights into the interplay between culture and commerce, offering theoretical and practical frameworks for fostering mutual understanding and collaboration in Asia’s multicultural business landscape.
Kurniawan et al. (Wed,) studied this question.