Linguistic Landscaping and Materials Development: A Tool for Teaching English Language

This paper explores the pedagogical potential of linguistic landscaping (LL) as a tool for English language teaching through the use of authentic materials, specifically cellular company advertisements. Conducted as a case study with undergraduate students in Shillong, India, the research examined whether commercial billboards and video ads could enhance language acquisition, particularly in vocabulary, grammar, pronunciation, and speaking skills. Over ten days, students engaged with real-world advertising content through interactive tasks such as vocabulary building, descriptive speaking, sentence construction, and contextual grammar exercises. The findings indicate that LL-based materials foster learner motivation, bridge the gap between classroom content and real-life communication, and support the principles of Communicative Language Teaching (CLT). The study concludes that LL can effectively supplement traditional teaching methods, offering a dynamic and contextually relevant approach to language education. The positive feedback from students further reinforces the need for integrating authentic, localized content into curriculum design.