Economic Factors as a Driving Force for Foreign Direct Investment in Serbia

This paper aims to examine the influence of economic factors on the inflow of foreign direct investment in Serbia. The study included 88 foreign investors who invested their capital in Serbia in the period from 2001 to 2019. The methodology is based on a quantitative approach using a survey technique based on a structured questionnaire. The results of this research show that the cost of doing business is the most important factor in the economic environment for foreign investors in Serbia.