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This is a Literature Review study.

August 19, 2025Open Access

Research on the Impact, Risks and Ethical Boundaries of AI-Generated Content in Advertising Creativity and Delivery

Key Points

AI-generated content improves advertising efficiency and personalization, but raises ethical challenges.
The study identifies several key risks associated with AI use in advertising, impacting creativity and delivery.
Assessment of AI applications in advertising highlights the need for an ethical governance framework.
Understanding the implications of AI in advertising is vital for developing responsible practices in the industry.

Abstract

With the rapid development of artificial intelligence technology, AI-generated content has been increasingly used in advertising creativity and delivery, significantly improving the efficiency of advertising production and personalized marketing capabilities. However, this technological innovation has also brought multiple risks and ethical challenges. This paper systematically analyzes the application scenarios of AI-generated content in the advertising field and its impact on the industry, and at the same time deeply explores its potential risks. Based on this, an ethical framework and governance method are proposed.

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Cite This Study

Beixin Lin (Tue,) studied this question.

synapsesocial.com/papers/68af4766ad7bf08b1ead483f https://doi.org/https://doi.org/10.54691/c5z3a890