The digital revolution in agriculture has been intensifying and, in this context, the role of agtechs –startups that work with agricultural technologies– in promoting the digital agricultural innovation ecosystem is evident. The objective of this research was to study the specificities of the agricultural sector with regard to the digitalization movement, investigating in particular the contribution of startups in this process, the so called agtechs. A case study was conducted on the Techstart Agro Digital program based on data collection from entrepreneurs participating in the 2020/2021 cycle. The main contribution mapped in this research was the offer of digital technologies by agtechs, mainly characterized by low complexity products and services, especially digital applications. The entrepreneurs highlighted some challenges associated with the operations of startups, such as limited connectivity and the lack of digital skills on the part of producers, along with the difficulty in finding qualified labor and proving, to the producer, the benefits related to the adoption of digital technologies. There is a contingent of agtechs already working with higher complexity technologies and there was an interest among respondents in incorporating new technologies into their portfolio –mainly data from field or remote sensors, machine learning and blockchain–. It is understood that the results of this research can contribute to directing actions to promote and encourage digital agriculture through infrastructure policies and incentives for agtech entrepreneurship.
Bambini et al. (Thu,) studied this question.
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