Communicating (In)Security in Ukraine

This article aims to characterize the strategic communication system that was shaped before the war in Ukraine and has been evolving since February 24, 2022. It highlights Ukraine’s institutional efforts to develop its capabilities in information warfare and its journey in crafting a wartime strategic narrative. This system encompasses strategic communication with different target audiences, determining the appropriate credible war communicators, communication channels, and strategic narratives to govern the information landscape. The analysis of internal strategic narratives reveals a notable shift from promoting exaggerated myths and comforting messages to highlighting the bravery of both military personnel and civilians. Concurrently, the external narratives directed at the West have evolved from pleading for weapons and aid to conveying proactive messages that emphasize collective engagement for future success. These developments in Ukraine’s information strategy influence domestic and international perceptions, shedding light on the intricate dynamics of narrative construction in times of war.