Environmental Factors and Their Interrelationship Affecting Women’s Investment Behaviour: Evidence from Meerut District

Women’s participation in financial markets is an increasingly critical area of study, particularly in emerging economies like India where socio-cultural norms have historically shaped gender roles and economic behaviour. This research investigates the environmental factors and the degree of interrelationship among them that influence women’s investment behaviour in Meerut District, Uttar Pradesh, India. Using a mixed-method approach combining quantitative surveys and qualitative insights, the study explores socio-demographic factors such as age, education, marital status, income, and occupation alongside psychological dimensions like risk tolerance, financial literacy, and capability. The research highlights the crucial role of family and spousal influence, societal norms, and access to information sources in shaping women’s investment decisions. Findings reveal significant correlations between educational attainment and financial literacy, and between marital status and risk preferences, indicating layered interdependencies among the influencing factors. The paper concludes with practical implications for policymakers, educators, and financial institutions to design targeted strategies that bridge gender gaps in investment participation and empower women toward financial independence.