How Social Media Influences the Choice of New Travel Destinations among Tourists

This study explores the impact of social media on tourists’ selection of new travel destinations. A structured questionnaire was used to collect data from 300 respondents aged 18 to 40 years, employing convenience sampling. Descriptive analysis was conducted to understand trends and patterns. The findings reveal that social media platforms such as Instagram, Facebook, and YouTube play a significant role in influencing tourists’ choices. Influencer posts, travel vlogs, and user-generated content emerged as key sources of travel inspiration. Visual appeal and authentic reviews further shaped destination preferences. The study concludes that social media acts as a powerful promotional and decision-making tool in tourism, and it recommends that destination marketers utilise these platforms strategically to attract and engage potential tourists.