This paper explores the philosophical and sociological functions of popular South Indian cinema, with a specific focus on the most-viewed Tamil films on YouTube. It argues that this media landscape operates with a dual ideological purpose. On one hand, many films serve as a form of "capitalist opium," providing escapist utopian fantasies that offer cathartic relief from real-world struggles, thereby pacifying audiences and discouraging collective action. Through narratives of a single, heroic figure solving complex societal problems, these films reinforce a status quo that can be detrimental to genuine social change. On the other hand, the study demonstrates that a significant number of films, despite their popular appeal, also engage with profound existentialist and nihilistic themes. Through a qualitative textual analysis of films such as Sivaji: The Boss, Kaala, Aaranya Kaandam, and Kattradhu Thamizh, this research reveals how these narratives grapple with concepts like the Absurd, the "leap of faith," and the rejection of meaning. The paper concludes that contemporary South Indian cinema is a complex cultural artifact that simultaneously functions as an ideological tool of a consumerist society and as a vital space for philosophical inquiry into the human condition.
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S. M. P. Khurana
Research Review Journal of Social Science
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S. M. P. Khurana (Mon,) studied this question.
www.synapsesocial.com/papers/68af6203ad7bf08b1eae2b61 — DOI: https://doi.org/10.31305/rrjss.2025.v05.n01.022