Keeping in view the scope of the study, it was decided to choose tourists based on a purposive sample who are coming to different retreats. The sample coverage here is taken from the point of foreign and domestic tourists. A total of 142 sample tourists were included in the study to represent the total tourists' branding of Odisha Tourism. Out of that, only 102 respondents were found valid for all the questions asked of them in a five-point Likert scale. The period of study is six months, taken here on the basis of collection of primary data during the time of the festival at different tourist spots of Odisha in 2024. The responses were collected individually, interacting through the questionnaire with tourists, both international and domestic, at the different tourist places and spots in Odisha, being collected. The study is based on the methodology adopted in collecting and analysing the total data from the tourists for the study. The questionnaire results were tabulated, analysed, and concluded that the attitude of locale at destination (Eco retreat) is not of very friendly environment & very distant desert places have been excluded here and pointed out for value integration.
Mishra et al. (Wed,) studied this question.