This study aimed to analyze the effect of beauty salon customer acceptance attitude on service environment perception. A survey was conducted on 335 adults who visited beauty salons in Seoul and Gyeonggi-do. Customer acceptance attitude consisted of three factors: information responsiveness, information trust, and information accessibility. Service environment perception was measured through emotional resilience, spatial suitability, and perceived crowding. As a result, information responsiveness and trust acceptance had a significant positive effect on service environment perception, but information accessibility acceptance did not have a significant positive effect. These results suggest that customers’ emotional responses and information trust have a greater effect on service environment perception than information accessibility. This study provides practical implications for designing customer-centered service environments and establishing marketing strategies.
Building similarity graph...
Analyzing shared references across papers
Loading...
Kye-Hee Park
Sun-Young Yang
Journal of the Korean Society of Cosmetology
Building similarity graph...
Analyzing shared references across papers
Loading...
Park et al. (Thu,) studied this question.
www.synapsesocial.com/papers/68bb3efd2b87ece8dc957caf — DOI: https://doi.org/10.52660/jksc.2025.31.4.947
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: