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September 5, 2025Open Access

Strengthening Entrepreneurial Mindset and Creative Digital Marketing Strategies for Vocational Students in the Industry 4.0 Era

Key Points

91% of students reported improved understanding of digital entrepreneurship after the program.
87% of students felt more confident in starting an online business following the initiatives.
Participatory approach included interactive seminars and digital business simulations for hands-on learning.
The program promotes critical thinking and creativity, aiming to prepare students for a technology-driven workforce.

Abstract

This community service aimed to enhance digital entrepreneurship competencies among SMK Bina Nasional Informatika students, particularly in designing innovative and creative marketing strategies. The program applied a participatory approach through interactive seminars, group discussions, and digital business simulations. Students received materials on market analysis, social media utilization, and creative content development, followed by assignments to design digital business ideas. The results showed that 91% of students better understood digital entrepreneurship, and 87% felt more confident to start an online business. This activity proved effective in improving entrepreneurial literacy and encouraging critical and creative thinking. The program significantly contributes to shaping adaptive young entrepreneurs ready to face the dynamics of a technology-driven workforce. Keywords: Digital Entrepreneurship, Marketing Strategy, Innovation, Social Media, Vocational Students

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