Sharing knowledge in a community of interest creates additional value to the members of the community. The way to avoid hardly bearable problems and live a better life is to search for and belong to communities of interest. The previous research analyzes the environmental factors for playing a crucial role in shaping knowledge sharing behaviors within virtual communities (Cai and Shi, 2020). The success of open knowledge sharing community requires individuals to involve in and make continuous commitment to a community the one must be accepted by all the members of the community as equally and involved (Wu et al., 2019). Multiple studies highlight the importance of trust in fostering knowledge sharing. For instance, (Lin and Huang, 2013) (Cien et al., 2005) identified affective-based trust as a positive influence on knowledge sharing behavior, while (Lin, Hung and Chen, 2009) found that trust significantly influences knowledge sharing self-efficacy. The norm of reciprocity is frequently examined as an environmental factor for knowledge sharing (Cheung, Lee and Lee, 2013). Reciprocity is mentioned in the selected motherhood community members’ answers. Communities share common goals and create a safe climate where individuals exchange ideas, experiences, and expertise. Such interactions contribute to both individual and group development by accelerating learning, refining skills, and fostering creative solutions to everyday challenges and are the subject to explore. The aim of the research is to identify the factors that contributes to knowledge sharing in communities of Interest for better self-confidence. The research method is case study of community of interest of mothers by conducting qualitative survey. The qualitative methodology was selected on purpose to gain personal reflections on knowledge sharing in communities of interest.
Saulė Jokūbauskienė (Fri,) studied this question.