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September 5, 2025

Behavioral Patterns in Online Shopping: A Data-Centric Approach

Key Points

Online shopping behavior reflects significant changes, influenced by factors like trust and website usability.
Key findings highlight that security and social contact are essential factors affecting purchasing decisions.
This observational study analyzes consumer habits based on data collected in various locations in Andhra Pradesh.
Understanding these patterns can help improve online retail strategies and enhance user experience.

Abstract

The rise of online retail has transformed consumer shopping habits, owing to the interplay of convenience, trust, and changing preferences. This study investigates customers' online shopping behaviour in various locations in Andhra Pradesh, focusing on crucial aspects such as security and trust, the impact of social contact and leisure activities, and the importance of website usability in influencing purchasing decisions.

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Prof V. Krishnamohan Vinod Mutyala (Mon,) studied this question.

www.synapsesocial.com/papers/68bb46b56d6d5674bccfe6e4 — DOI: https://doi.org/10.48047/4y9kry28

Behavioral Patterns in Online Shopping: A Data-Centric Approach

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