Leadership and Its Correlation with Employee Affective Commitment: A Focus on LMX and OCB in Digital Transformation

The business landscape is undergoing rapid transformation. Recent technological advancements are reshaping how organizations operate, making digital transformation essential for maintaining competitiveness. However, implementing such change often encounters resistance and concerns related to job security. Organizations adopt new realities and run transformations with the support of effective leadership and proactive followership. The research aims to address the existing gap in understanding the connection between leadership and employee affective commitment within digital transformation. A theoretical model explores the impacts of Leader-Member Exchange and Organizational Citizenship Behavior on employee behavior. The paper discloses that LMX and OCB have a positive relationship with employee affective commitment during digital change.