What type of study is this?

This is a Quantitative Descriptive Approach study.

September 10, 2025

Travel Motivation Among Domestic Leisure Tourists in the Philippines

Key Points

Demographic factors had no significant impact on travel motivations among domestic leisure tourists.
The study analyzed data from 386 respondents using independent T-test and ANOVA methods.
A quantitative descriptive approach was employed to gather and interpret survey data.
The findings highlight the need for future research to consider qualitative techniques and additional factors beyond demographics.

Abstract

This study analysed how demographic factors affect travel motivations among domestic leisure tourists in the Philippines The study used a quantitative descriptive approach and applied survey questionnaires strategy, with 386 respondents using independent T-test, and ANOVA to analysed the data. The results discovered that demographic factors had no effect on the travel motivations of domestic leisure tourists in the Philippines, which included intellectual, social, mastery competency, and stimulus avoidance. Seasonality and the duration of the study should be taken into account in future research since the time research participants travelled was restricted due to the COVID-19 pandemic. Future studies should consider utilizing qualitative techniques to investigate various travel-related motives that were not covered in this study. To assist businesses and agencies involved in tourism to choose to take into account additional underlying factors that could stimulate a tourist's interest in visiting.

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