This research introduces a novel approach, fusing together insights from philosophy, sociology, psychology, and linguistics. It ventures into the realm of how specific theoretical perspectives shaped the public speaking strategies of Joe Biden, Donald Trump, Robert F. Kennedy Jr., and Kamala Harris in the 2024 presidential campaign Due to Joe Biden withdrawing from the election, this research needs to include a new Democratic candidate for analysis: Kamala Harris, Vice President and Democratic candidate. The study uncovers pivotal themes, narratives, and theoretical influences in the candidates' speeches and public statements, unveiling the underlying patterns and strategies of their rhetoric. This analysis employs a meticulous content analysis and readability measures, including the Flesch Formula and the Lexical Diversity Coefficient, to grasp the influence of these theoretical frameworks on political views. Word clouds will vividly depict the prominent themes and terms used by the candidates, party representatives, and U.S. bloggers, including ones from the Former Soviet Union (FSU). The anticipated outcomes of this research provide a comprehensive understanding of how integrated theoretical perspectives shape public speaking strategies and voter engagement. They offer valuable insights into the efficacy of these rhetorical approaches and deepen understanding of political polarization. Upholding ethical standards, including the Goldwater Rule, ensures the integrity and reliability of the findings. The practical implications of this study illuminate the role of theoretical perspectives in shaping public speaking strategies and voter engagement.
Sholpan Kairgali (Wed,) studied this question.