Media Convergence Study: The Influence of Social Media as a Da'wah Media on the Lack of Religious Knowledge Expertise of Its Users

Advances in information and communication technology have a significant influence on religious life. On the one hand, technology has had many positive impacts, especially in the dissemination of religious teachings. Through digital media, access to da'wah, sermons, and various religious information becomes easier, faster, and broader. Religious communities can also expand the range of interactions, connecting pilgrims from various regions and even across countries. This opens up great opportunities in strengthening ukhuwah and enriching religious experiences. This study uses a descriptive quantitative method with a literature review approach. Relevant articles were searched through Google Scholar with a time span of 2019 to 2025. The selection of the range aims to obtain up-to-date data related to the development of digital technology and its implications for religious practices. The results of the study show that behind the convenience offered by technology, there are serious challenges that need to be anticipated. The unlimited flow of information and the lack of content verification make the spread of religious teachings vulnerable to distortion. The amount of religious information on social media is not always guaranteed to be true or quality. This has the potential to erode the values of comprehensive da'wah and change the substance of religious teachings according to the flow of public opinion. Therefore, strong religious digital literacy is needed, so that people can sort out valid information, develop critical attitudes, and maintain the authenticity of religious teachings in the midst of rapid technological developments.