The media and entertainment sector has long been a crucible of innovation, continually dazzling audiences with cutting-edge technology. Today, artificial intelligence (AI) pushes those boundaries even further, poised to reshape every stage of the value chain, from content creation to distribution and consumption. Armed with capabilities such as predictive analytics, recommendation engines, customer-journey mapping, and granular audience segmentation, AI has emerged as a true blockbuster force redefining industry dynamics. This paper explores the most compelling AI use cases now transforming media and entertainment and considers explores the most compelling their broader implications for creators, distributors, and consumers alike.
Sadiku et al. (Wed,) studied this question.