YouTube Content Review: Khanova Maulana's Da'wah Strategy as an Effort to Increase Qur'an Literacy

The development of digital technology has brought about a significant transformation in the practice of da’wah, shifting from conventional media to a more interactive digital space. YouTube, as one of the largest video-sharing platforms, has become a strategic medium for disseminating Islamic messages, including efforts to enhance Qur’anic literacy. This study aims to analyze the da’wah strategies of Khanova Maulana through his YouTube channel in the context of strengthening Qur’anic literacy within society, particularly among the younger generation. This research employs a qualitative approach using content analysis of selected videos from Khanova Maulana’s channel that focus on themes of tilawah (recitation), tajwid (rules of recitation), popular tafsir (interpretation), and Qur’anic motivation. Data were collected through video observation, transcript documentation, and a review of relevant literature. The analysis sought to identify messages, symbols, and da’wah communication strategies employed in the content. The findings reveal that Khanova Maulana’s da’wah strategies combine the use of simple language, storytelling techniques, creative visualization, and the optimization of digital technology features. This approach proves effective in delivering Qur’anic messages in a way that is accessible, engaging, and easily understood by audiences, especially youth who are familiar with digital media. The content not only provides religious entertainment but also contributes to improving basic Qur’anic literacy in society. The main strengths lie in the creativity, consistency, and relevance of the content, although limitations remain in the academic depth of the material, as the videos are intended primarily as introductory resources. In conclusion, this study highlights that Khanova Maulana’s model of digital da’wah based on Qur’anic literacy represents a relevant alternative for enhancing religious awareness and Qur’anic literacy in modern society.