An Analysis of the Use of Cultural Memory to Construct National Identity in the CCTV Documentary Sanfang Qixiang

This study aims to systematically analyze how the CCTV documentary Sanfang Qixiang reconstructs regional cultural memory to build national identity, based on Jan Assmann’s theory of cultural memory. The analysis reveals that the documentary strategically transforms local cultural symbols into national cultural emblems, thereby effectively strengthening the audience’s sense of cultural belonging and identity. In particular, the reenactment of the imperial examination of the Qing Dynasty and the narrative use of historical figures function as important devices that highlight the value of traditional culture and evoke emotional resonance among viewers. Additionally, by presenting Sanfang Qixiang as a hub of cultural exchange, the documentary emphasizes the inclusiveness and diversity of Chinese culture and illustrates how regional culture is recontextualized within national discourse. This process demonstrates the mechanisms through which cultural revival and the formation of national identity interact, offering scholarly insights into the contemporary utilization and reconfiguration of regional cultural resources. This research provides theoretical and practical foundations that can contribute to the preservation, transmission, and national symbolization of local culture and serve as a basis for future studies on the activation of cultural assets and the reinforcement of cultural identity.